HTC One launch at the CarriageWorks

Sounds & Motion created an immersive soundscape for the launch of the new HTC One phone at the Carriageworks in April 2012. The event was packed with hundreds of people eager to try out the latest devices. A giant screen was erected to display commercials and video footage aimed at the audience.

The services of Sounds & Motion were engaged to design sound for the event and to help bring the video material to life on the massive screen. This involved using complex surround sound to truly bring out a 3D effect. The screen was so wide that columns of speakers had to be dotted along the sides and back of the screen to give proper audio coverage.

The design meant the audience was able to stand in front of the screen and be immersed in a truly surround sound experience as they watched the commercials play on the screen. A key moment was the shot of a skier coming down a snowy slope. This was enhanced with an audio effect of snow and wind creating the illusion that the skier was in fact going to emerge from the screen. This really wowed the audience!

The project was immensely successful and at the forefront of audio technology. Delight was seen and expressed by the audience throughout.