News Corp Australia leverages 3D immersive sound for ‘Come Together 2015’

In an Australian first, Rizer, a dynamic event production company based in Sydney, engaged Sounds & Motion to deliver an immersive 3D soundscape for News Corp Australia’s ‘Come Together 2015’. The annual event used to announce their major commercial initiatives for the year ahead to their clients, partners, media and creative agencies.
 
Held at Stage 7 at Fox Studios Australia, on 30 July, 800 people were treated to an a unique multi-sensory experience, reflective of News Corp’s focus on innovation and multi platform delivery of content.

Sounds & Motion created and delivered the immersive sound experience for the event. The music was composed by renowned Australian music producer Paul Mac and the orchestral arrangements were created by George Ellis, conductor and musical director. We then custom made the sound design to compliment the musical score and integrate with the special graphics animation and video content. The result was an exciting sound experience that completely immersed the audience, drawing them into and making them part of their surrounds.

In addition to the sound design, Sounds & Motion was integral to Rizer’s event production. Managing the audio components included pre-recording the orchestra, mixing all sound elements in IOSONO’s Spatial Audio Workstation, providing all audio personnel, sound system design and installation. The event speaker system consisted of 44 individual speaker channels, each individually addressed by the IOSONO Processor.

Related coverage:
www.newscorpaustralia.com/campaigns/come-together-2015
www.inhandsomelight.com.au