2016 has been the breakout year for immersive content. As more people, platforms and creators continue to push this wave of new content into the mainstream “immersive” is no longer in the future but the hottest trend right now.
Visual content and interactive storytelling are starting to explode. From 360° video, virtual reality, 3D projections and augmented reality, this builds on the existing trend in the arts and brands towards visual and digital content.
Live-captured content for 360° and VR playback is now a big market. YouTube and Facebook have both launched 360° video players and tools for brands while the likes of Samsung, HTC, Oculus Rift and Google have made VR headsets easily accessible.
As a specialist in immersive audio, Sounds & Motion is providing both surround sound and spatial audio services for clients producing 360° video and virtual reality content. Our latest project was for Milkmoney’s behind the scenes tour of Liverpool FC’s home ground. This 360° video has been an outstanding success for LFC with over 200,000 YouTube views, 71,000 Facebook views and 526 shares to date.